NewcastleGateshead Initiative
Member profile
- Member since: August 2008
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NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead. Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, NewcastleGateshead Initiative has developed a strong brand for the area – promoting it nationally and internationally as a place at eh forefront of innovative culture-led regeneration and a world-class place to live, learn, work and visit.
NewcastleGateshead Initiative’s mission is to position and promote NewcastleGateshead as a leading European destination for leisure and business visitors through cultural programming, event bidding and high-profile, targeted destination marketing and PR activity
