NewcastleGateshead Initiative

Member profile

NewcastleGateshead Initiative is the destination marketing agency for NewcastleGateshead. Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, NewcastleGateshead Initiative has developed a strong brand for the area – promoting it nationally and internationally as a place at eh forefront of innovative culture-led regeneration and a world-class place to live, learn, work and visit.

NewcastleGateshead Initiative’s mission is to position and promote NewcastleGateshead as a leading European destination for leisure and business visitors through cultural programming, event bidding and high-profile, targeted destination marketing and PR activity