Cal Partners

Member profile

Cal Partners was founded by a former practising solicitor and award winning Chartered Marketer who has held senior marketing and business development roles. Cal Partners work with a range of professional services organisations including solicitors, barristers, accountants, independent financial advisers and planners, land agents, management consultants, recruitment agencies, digital agencies, brokers and surveyors, deploying client acquisition experience in marketing, digital marketing, business development and project management to attract and retain clients.

Working on a project specific or retainer basis, Cal Partners provide support with:

Business Development – formulating and executing results driven business development strategies to achieve objectives, including attracting more clients, penetrating new markets or launching a new service or product.

Marketing – guidance and support through the array of available techniques and tools to gain the most return from marketing spend, applying accountable and robust marketing planning.

Digital Marketing – ensuring that traditional marketing and business development activities and objectives dovetail with digital strategies, including SEO, paid search, content generation and email marketing.

Tenders & Bids – finding suitable tenders, evaluating whether they are worthwhile and if so, the often urgent pulling together of resources and bid teams.

Research – using industry insight, listening to clients and internal communications to inform business development and marketing strategies.