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    <title>Latest events from Service Network</title>
    <description>This feed shows the latest events from Service Network. For further infiormation please vist www.service-network.co.uk</description>
    <link>http://www.service-network.co.uk</link>
    <language>en-us</language>
    <copyright>Copyright 2009 Service Network</copyright>
    <lastBuildDate>Thu, 20 Jun 2013 06:58:36 +0100</lastBuildDate>
    <pubDate>Thu, 20 Jun 2013 06:58:36 +0100</pubDate>
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    <webMaster>talk@service-network.co.uk</webMaster>
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      <title>The B2B Marketing Forum</title>
      <link>http://www.service-network.co.uk/events/282</link>
      <description>With so much change in marketing and communications the Essential b2b Marketing Forum will give you the insight to use with your business immediately. You will be certain to take away a wealth of wisdom, strategies and tools which you can immediately apply to improving your sales and marketing. Improvement from the top of your sales funnel down to your bottom line.</description>
      <category>Events</category>
      <pubDate>Thu, 20 Jun 2013 09:30:00 +0100</pubDate>
    </item><item>
      <title>Key Account Management</title>
      <link>http://www.service-network.co.uk/events/288</link>
      <description>During this workshop we delve into the theory and background to Key Account Management - where it originated and how it is used. Importantly, you will take these recognised models and apply them to your business to create a unique set of actionable deliverables. </description>
      <category>Events</category>
      <pubDate>Thu, 20 Jun 2013 13:00:00 +0100</pubDate>
    </item><item>
      <title>FULLY BOOKED: Culture for Success Awards Celebration Evening</title>
      <link>http://www.service-network.co.uk/events/273</link>
      <description>The Culture for Success Awards are designed to applaud the expertise, talent and passion in the region. This annual get together of North East businesses provides a great opportunity to network and party with the best in the region.</description>
      <category>Events</category>
      <pubDate>Wed, 26 Jun 2013 19:00:00 +0100</pubDate>
    </item><item>
      <title>Win-Win Negotiation</title>
      <link>http://www.service-network.co.uk/events/289</link>
      <description>This short, sharp and intensive course will not only help you prepare for your next negotiation but will help you to understand that negotiation is an on-going activity that starts from the first meeting where a sales opportunity raises its head.</description>
      <category>Events</category>
      <pubDate>Thu, 27 Jun 2013 13:00:00 +0100</pubDate>
    </item><item>
      <title>What can we learn from the growth of Fairtrade and where does it go from here?</title>
      <link>http://www.service-network.co.uk/events/285</link>
      <description>Paul Chandler (former Chief Executive of Traidcraft)
will highlight some of the issues surrounding the increased impact of fair trade and what can be learned from the success of Fairtrade and how this could  be applied to your organisation.  </description>
      <category>Events</category>
      <pubDate>Thu, 27 Jun 2013 16:00:00 +0100</pubDate>
    </item><item>
      <title>FULLY BOOKED: How to do your own PR</title>
      <link>http://www.service-network.co.uk/events/280</link>
      <description>This workshop is an engaging mix of presentations, discussion and practical hands-on training. You will walk away with a simple toolkit of skills to enable you to get the best for your business out of the media. </description>
      <category>Events</category>
      <pubDate>Thu, 18 Jul 2013 08:30:00 +0100</pubDate>
    </item><item>
      <title>Calvert Trust Kielder - Fundraising Golf Day</title>
      <link>http://www.service-network.co.uk/events/276</link>
      <description>Take time out of the office and spend a day on a fantastic golf course to raise money for Calvert Trust Kielder.</description>
      <category>Events</category>
      <pubDate>Thu, 18 Jul 2013 09:00:00 +0100</pubDate>
    </item><item>
      <title>Calvert Trust Kielder - Bupa Great North Run</title>
      <link>http://www.service-network.co.uk/events/277</link>
      <description>Support the Calvert Trust by running The Bupa Great North Run!</description>
      <category>Events</category>
      <pubDate>Sun, 15 Sep 2013 10:00:00 +0100</pubDate>
    </item><item>
      <title>Engage: Understanding Google Analytics</title>
      <link>http://www.service-network.co.uk/events/291</link>
      <description>Presented by integrated marketing agency, Guerilla, the workshop is aimed at people who are responsible for their company&#039;s website and already have some understanding of search engine optimisation.</description>
      <category>Events</category>
      <pubDate>Thu, 03 Oct 2013 09:00:00 +0100</pubDate>
    </item><item>
      <title>Difficult Relationships at Work</title>
      <link>http://www.service-network.co.uk/events/290</link>
      <description>At this event, Service Network member Aware Plus, will look at why things go wrong (and how to reduce the chances) and then look at a hugely powerful tools for crisis/conflict resolution.</description>
      <category>Events</category>
      <pubDate>Tue, 15 Oct 2013 08:30:00 +0100</pubDate>
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