Network Inform: Driving Intelligence Through Data
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|Date||June 5, 2018|
|Time||12:15 - 15:30|
|Venue||NewcastleGateshead Initiative, Baltic Place, 13 Shore Road, Gateshead, NE8 3AE|
Event kindly sponsored by NewcastleGateshead Initative
In this half day workshop, experts from NGI Solutions will offer two different perspectives on why Data is still the lifeblood of business. The session will be split into two workshops:
- 5 reasons why data is good for your business
- Storytelling through data
5 Reasons why data is good for your business
With GDPR now fully active, usage of data is now, more than ever, a hot topic. While acknowledging that any data held by any business should be fully compliant with the law of the land, it is also definitely not time to running scared of data!
Led by James Ealey, Director at NGI Solutions, he will give you five key reasons why and how data can be used positively by your business – which can help your bottom-line, provide opportunities to invest in your people, measure impact and identify future growth.
Storytelling Through Data
As businesses we sit on a vast amount of data, much of it untouched yet all of it able to offer us something to drive our business forward, Ian Thomas Head of Insight at NGI Solutions will share some of the techniques used by NGI Solutions to uncover the stories and drive insight.
12:30 Lunch and Networking
13:00 Workshop 1 – Reasons why data is good for your business
14:00 Coffee Break
14:15 Workshop 2 – Storytelling through data
15:15 Q & A Session
15:30 Event close
Please note agenda is subject to change
James heads up NGI Solutions and has an in-depth background in research and marketing, honed over private sector and consultancy roles in the region. He has led the development of NGI Solutions across all aspects including new business, account management, market positioning and proposition development.
Prior to NGI Solutions, James was marketing and advertising director at a major agency for five years. This role encompassed client and campaign management, research and insight projects, alongside the acquisition and development of new business.
His other previous roles encompassed senior level marketing positions on the client-side with a Northern regional law firm and with a national media group. He is a member of the Market Research Society (MRS) and is also qualified with the PG Diploma from the Chartered Institute of Marketing (PGDipM).
Ian is Head of Insight for NGI Solutions with fifteen years’ experience managing research projects, both through his work at NGI Solutions, and at regional development agency One NorthEast.
Ian manages commercial research and insight projects across a wide range of business sectors, particularly, the hospitality, tourism, leisure and culture sectors.
Ian is a member of the Market Research Society and a qualified PRINCE 2 Project Manager.
Please note – Event tickets can be issued to a maximum of 3 per business. Should you require more than 3 tickets, contact the event organiser.